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<DIV dir=ltr><FONT face=Arial color=#000000 size=2>Of possible interest to this
List.</FONT></DIV>
<DIV dir=ltr><FONT face=Arial color=#000000 size=2> </DIV>
<DIV dir=ltr>A document entitled "'Marketing' with Metadata - How Metadata Can
Increase Exposure and </DIV>
<DIV dir=ltr>Visibility of Online Content", has been produced by the JISC funded
Perx project as </DIV>
<DIV dir=ltr>advocacy material aimed at content providers. PerX is funded
under the JISC Digital Repositories Programme.</DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>In a nutshell, the document introduces the means by which content
providers can share, or </DIV>
<DIV dir=ltr>embed, their metadata, with other websites, in standard and
reusable ways. It is </DIV>
<DIV dir=ltr>primarily intended for a non-technical audience who require an
overview in order to allow </DIV>
<DIV dir=ltr>them to make decisions regarding the best means of exposing
metadata. However, the </DIV>
<DIV dir=ltr>document does provide illustrative case studies and links to
technical specifications </DIV>
<DIV dir=ltr>which will provide useful starting points for those tasked with
actually implementing the </DIV>
<DIV dir=ltr>exposure of standardised metadata.</DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>If you've ever tried to explain the benefits of OAI-PMH ( or
even Z39.50 and RSS) to the uninitiated </DIV>
<DIV dir=ltr>you may find this document useful!</DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>See:</DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>'Marketing' with Metadata.<BR><A
href="/exchweb/bin/redir.asp?URL=http://www.icbl.hw.ac.uk/perx/advocacy/exposingmetadata.htm"
target=_blank>http://www.icbl.hw.ac.uk/perx/advocacy/exposingmetadata.htm</A></DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>PerX Project<BR><A
href="/exchweb/bin/redir.asp?URL=http://www.icbl.hw.ac.uk/perx/"
target=_blank>http://www.icbl.hw.ac.uk/perx/</A></DIV>
<DIV dir=ltr> </DIV>
<DIV dir=ltr>Best Regards<BR>Malcolm</DIV></FONT></FONT></DIV></FONT></DIV>
<DIV dir=ltr><FONT face=Arial color=#000000 size=2></FONT> </DIV></DIV>
<DIV id=idSignature25397 dir=ltr>
<DIV><FONT face=Arial color=#000000
size=2>************************************<BR>Malcolm Moffat<BR>Research
Associate<BR>ICBL, School of Mathematical and Computer Sciences<BR>Heriot-Watt
University,<BR>Edinburgh, EH14 4AS<BR>Tel: 0131 451 3281 Fax:
0131 451 3327<BR>************************************</FONT></DIV>
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